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The of success. New Releases Get the scoop on the latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Advanced seo daa Dmitry Dragilev By Dmitry Dragilev April Case Study How We Ranked for a HighVolume Keyword in Under Months Keyword Research Content Marketing Advanced SEO The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz.
This blog post was cowritten with Brad Zomick the former Director Kazakhstan Phone Number of Content Marketing at Pipedrive where this case study took place. Its tough out there for SEOs and content marketers. With the sheer amount of quality content being produced it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive a sales CRM. We created a content strategy that used educational sales content to educate and build trust with our target audience. This was a great idea in theory wed educate readers establish trust and turn some of our readers into customers. The problem is that there are already countless others producing similar salesfocused content.
We werent just competing against other startups for readers we also had to contend with established companies sales trainers strategists bloggers and large business sites. keyword is still very much possible. Its certainly not easy but with the right process anyone can rank for their target keyword. Below were going to show you the process we used to rank on page one for a highvolume keyword. If youre not sure about reading ahead here is a quick summary We were able to rank for a highvolume keyword sales management search volume. We outranked established sites including SalesManagement.org Apptus InsightSquared Docurated and even US News Wikipedia and the Bureau of Labor Statistics. We managed this through good oldfashioned content.
This blog post was cowritten with Brad Zomick the former Director Kazakhstan Phone Number of Content Marketing at Pipedrive where this case study took place. Its tough out there for SEOs and content marketers. With the sheer amount of quality content being produced it has become nearly impossible to stand out in most industries. Recently we were running content marketing for Pipedrive a sales CRM. We created a content strategy that used educational sales content to educate and build trust with our target audience. This was a great idea in theory wed educate readers establish trust and turn some of our readers into customers. The problem is that there are already countless others producing similar salesfocused content.
We werent just competing against other startups for readers we also had to contend with established companies sales trainers strategists bloggers and large business sites. keyword is still very much possible. Its certainly not easy but with the right process anyone can rank for their target keyword. Below were going to show you the process we used to rank on page one for a highvolume keyword. If youre not sure about reading ahead here is a quick summary We were able to rank for a highvolume keyword sales management search volume. We outranked established sites including SalesManagement.org Apptus InsightSquared Docurated and even US News Wikipedia and the Bureau of Labor Statistics. We managed this through good oldfashioned content.