Post by account_disabled on Feb 24, 2024 2:30:01 GMT -8
It is easy to think that the colors used in the creation of a brand identity are purely random or dictated by the company's mere personal taste, but in most cases this is not exactly the case. Each color inspires and evokes different emotions. The choice to use blue and not yellow, for example, completely changes people's perception. There is no rule that indicates which color scheme to use, but as it plays a central role in the personality of brands, it is essential that the color is also chosen based on the message you want to convey.
Content index: The "power" of colors for the brand How to choose the Qatar Mobile Number List color for your brand The meaning of colors for brands What green communicates What blue communicates What yellow communicates What orange communicates What red communicates What purple communicates What black communicates Building branding The "power" of colors for the brand According to a recent study by ColorCom, for 84.7% of those interviewed, color represents one of the determining factors in the purchasing phase: essentially, it has the ability to influence sales, thus playing an essential role in building brand identity. Releasing some other interesting data, the same study claims that color has the power to increase brand recognition by up to 80%.
When was the last time you saw the green Twitter bird? Color is an integral part of the brand and creates powerful associations in people's minds . By using the same colors across all your initiatives (logo, website, brochures, graphics, etc.), you strengthen the association and, by extension, brand awareness. The psychology of color acts on a broader spectrum and also involves the feelings and emotions that shades are able to arouse. Color, in fact, manages to convey a message on a subconscious level, even if not univocal in all cases. Studies show that the meaning of some shades is sometimes influenced by individual perceptions, especially depending on cultural background and personal preferences. When it comes to branding, however, the psychology of color is pretty uniform. In fact, it is complicated to separate the iconic red of Coca-Cola from a feeling of positivity and energy.
Content index: The "power" of colors for the brand How to choose the Qatar Mobile Number List color for your brand The meaning of colors for brands What green communicates What blue communicates What yellow communicates What orange communicates What red communicates What purple communicates What black communicates Building branding The "power" of colors for the brand According to a recent study by ColorCom, for 84.7% of those interviewed, color represents one of the determining factors in the purchasing phase: essentially, it has the ability to influence sales, thus playing an essential role in building brand identity. Releasing some other interesting data, the same study claims that color has the power to increase brand recognition by up to 80%.
When was the last time you saw the green Twitter bird? Color is an integral part of the brand and creates powerful associations in people's minds . By using the same colors across all your initiatives (logo, website, brochures, graphics, etc.), you strengthen the association and, by extension, brand awareness. The psychology of color acts on a broader spectrum and also involves the feelings and emotions that shades are able to arouse. Color, in fact, manages to convey a message on a subconscious level, even if not univocal in all cases. Studies show that the meaning of some shades is sometimes influenced by individual perceptions, especially depending on cultural background and personal preferences. When it comes to branding, however, the psychology of color is pretty uniform. In fact, it is complicated to separate the iconic red of Coca-Cola from a feeling of positivity and energy.